.png)
The Company Overview
Who we are
If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl, but by all means keep moving – Martin Luther King Jr.
Moving forward & growing our company is the core foundation of where we are today. Ambassador Foods was established in 1990 and is today, an admirable private label manufacturer in the nuts, dried fruit and snack industry.
We boast the capability to produce 370 different SKU’s in our state-of-the-art facilities. We ensure premium products are delivered at the best prices to our customers through an integrated business model that delivers the highest quality product, backed by the most reliable supply, manufacturing & logistics infrastructure.
Through the current private label manufacturing stream, we own and supply 40% of the South African nut & fruit business.
Our vision into market trends and consumer driven needs over the past 30 years has ensured company growth and exceptional product innovation. Our dedicated new product development team has been leading the way in making good products great and new products even better.
Mission
To build something we can be proud of, by keeping it simple, making it beautiful and doing what is best for the business. Uniting our principles through a high sense of urgency, attention to detail and zero tolerance, we create freedom within set parameters for the growth and development of each employee.
We strive to maintain the synergy between customers and suppliers, to ensure customer service and a product experience that will meet and exceed all expectations.
Values and Behaviours
- Open & clear communication channels both internally & externally.
- Our employees, customers & suppliers, matter the most.
- Reliable, dependable & credible service.
- We change our world one step at a time - by living our principles.
- Developing an environment of self-worth & belonging both internally & externally
Purpose
History
Founded in 1990, the first factory was a converted cottage on a macadamia farm on the outskirts of White River. The main focus was to add value to macadamia products. Soon the products became exclusively available at Woolworths. The business grew and soon Woolworths entrusted all their nut related snack lines to the company.
Over the course of the next 10 years the company incorporated Great Cape Nut Company and Nut Trade International. This helped secure additional import products as well as the wholesale market in South Africa.
A full integration of all the companies took place in 2003 and 2004. Shares were obtained in Global Nut Holdings; the latter had a focus on the primary processing and exports of South African peanuts and pecan nuts. The integration of global Nut Holdings took place in 2005 and Ambassador Foods, as it is known and loved today, was formed.
Premium Product Range
• Cereals - Granola, muesli, pops
• Bars - health, snack, protein and confectionary bars
• Nuts, seeds & fruit - various offerings, processed, flavoured & Mixes
• Spreads - various nut, seed & indulgent spreads
• Confectionary - Turkish Delight, Nougat, Fudges
• Cheese alternatives - vegan
• Meat Alternatives - Vegan
Product list is not limited to the above mentioned lines
A full list of products are available on request.
Quality Control
Our Production facilities and teams are supported by a full time internal technical and maintenance team. The ability of Ambassador Foods to supply the best possible quality product is regularly audited by international bodies such as IBL and FSSC.
We are certified under the following bodies:
• FSSC 22000
• Halaal
• Kosher
• IBL
• BBBEE
• EcoCert Organic
Ambassador Foods
White River (Head Office)
11 Theo Kleynhans Street
White River
1240
013 750 1192
Ambassador Confectionery
Paarl - Western Cape
11 Eiland Street
Paarl
Western-Cape
7646
087 943 2512
Ambassador Montana
White River
17 Legogote Street
Colts Hill
White River
1240
013 750 0957